Black Dog Ride #mentalhealth October Update 2011

Black Dog Ride Newsletter

October 2011 Update


Hi Tony

It’s been some weeks now since the 2011 Ride to the Red Centre officially ended with a breakfast on Sunday August 28 at the remote Glen Helen Resort 132 kms West of Alice Springs. All of the nearly 300 riders who took part in this year’s Ride found their way home safely but unforrtunately our Sydney leader Phil crashed whilst avoiding a car which failed to give way at an intersection in Katherine N.T.

Phil and his beloved Harley were battered and bruised but able to limp to Mt Isa where repairs were undertaken to enable him to eventually continue his journey safely back home.

The 2011 Ride was an outstanding success in achieving its main goals of :

  1. Raising awareness of depression.
  2. Helping to break down stigma.
  3. Fundraising for the Black Dog Institute.
  4. Having a lot of fun 🙂

The Ride received unprecedented exposure from the traditional TV, Radio and Print media plus massive Social Media coverage.Wherever the riders went with their Winston (black dog) mascots they attracted interest, especially at the 41 community events, 35 of which were organised by Lions Clubs from all over the country. We got people talking about depression, this can be the first step to getting help for those who sufferer the illness. We raised $159,665 which will go to helping the Black Dog Institute roll out their Community Education Programs across Australia. During the Ride a great camaraderie developed amomgst the riders and a lot of fun was had along the way.

There are many people to thank for helping to make the event such a success, I take this opportunity to mention them:

  • The State Ride Coordinators, Dave, Paul, Phil, Tony and Boyd.
  • The nearly 300 riders from all over Australia on nearly every bike imaginable.
  • The huge list of Sponsors and Supporters.
  • The wonderful Lions Clubs throughout Australia who supported us.
  • The fantastic team at the Black Dog Institute.

Thank you all and everyone else who donated or contributed in some way to help make the 2011 Ride to the Red Centre a truly memorable and successful event.

Cheque Presentation


You are invited to attend a cheque presentation to the Black Dog Institute of a giant cheque representing our awesome fundraising effort from this year’s Ride.The event will take place at the Institute, Hospital Road Randwick, NSW at 1.30pm on Thursday 3 November. Refreshments will be served so to assist with catering please RSVP to Fleur f.mortimer or phone (02) 9382-9257. Hope to see you there.

Brown Cows and Black Dogs


What an amazing week I had at the recent Perth Royal Show. This article from Meat Trade News tells the story quite well. I think it’s fair to say that I learned a lot about cattle farmers and the challenges they are facing and they learned about mental health and what the Black Dog Institute is doing to help. We raised $8,000 during the week and may have created some exciting opportunities to help rural mental health. My sincere thanks to Peter & Judy Milton and everyone else involved in this wonderful experience.

Roger’s Ride Review


Harley riding photographer Roger Clarke from Capel WA has been on both Red Centre Rides and has kindly put together a highlights video of this year’s Ride for your enjoyment. Enjoy 🙂


Help spread the word
Black Dog Ride P.O. Box 524 Claremont 6910

steve | Twitter


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