Press Release: For the Love of Australia – Big Wave Surfer Jeff Rowley becomes an Ambassador for Tourism Australia

16 February 2012

For the Love of Australia – Big Wave Surfer Jeff Rowley becomes Ambassador for Tourism Australia

Australian Big Wave Surfer and Adventure Athlete, Jeff Rowley has been invited to become an ambassador for Tourism Australia to promote Australia to the world as part of their ‘Friends of Australia’ campaign.

Tourism Australia has enlisted high-profile Australians including Dick Smith, Baz Luhrmann, The Wiggles and Curtis Stone to share why there is no other destination like Australia.

According to Managing Director, Andrew McEvoy, the ‘Friends of Australia’ campaign "harnesses the power of bright and influential individuals who are making a name for themselves on the world stage, and who have a genuine affinity with Australia".

Rowley has made an impact on the world stage as a big wave surfer and extreme adventure daredevil.

Rowley became the first Australian to paddle in to and catch gigantic waves at "Jaws" Peahi, Maui on 4 January 2012 – at the same time achieving his 2011/12 ‘Charge for Charity’ mission, his personal quest to paddle in to and catch a 50 feet (15 metres) wave while attempting to raise $1,000,000 for Breast Cancer Australia.

Rowley is the only adventure athlete that has been declared a ‘Friend of Australia’ to share his experience of why there is no place like surfing in Australia.

On receiving the honourable invitation, Rowley exudes "I absolutely love Australia – It’s an easy job promoting Australia".

"I just tell everyone about the koala’s we drive past on the way to the surf or how we go camping and wake up to kangaroos eating grass outside our tent in the morning – there’s no other place like Australia".

"There’s nothing better than waking up to check the surf and have a joey drink from my mug, that’s my Australia".

After spending the last few months in Hawaii chasing massive waves, Rowley will return to Australia to attend Tourism Australia’s prestigious annual event for its ‘Friends of Australia’ on 22 February 2012 at The Rocks, Sydney and to prepare for the Australian winter surf season.

Jeff Rowley is available in for exclusive interview in Sydney from 21 – 23 February 2012 and in Victoria from 24 – 27 February 2012. Contact minnie to arrange an interview.

All images provided are available for full media use. * Please credit Minnie Vuong for all photographs.

To donate to Rowley’s ‘Charge for Charity’, visit

Like Rowley on facebook:

Follow Rowley on twitter:

Read Rowley’s blog on Tumblr:

See Rowley’s photo gallery on Flickr:

Visit Rowley’s official website:

To become a sponsor or to partner with Rowley, contact minnie

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