#australia mainstream #media a total sellout for #coles & #woolworths – Ad from @GetUp refused #MSM

Dear tony,

Have you seen our banned ad?

It’s all over the news: the TV ad GetUp members funded calling on Woolworths and Coles to make their poker machines safer, has been blocked by Channels Ten, Seven and Nine.

Nine actually told a journalist straight: it would be "illogical to ruin relationships with valued, and long-standing, clients for the sake of GetUp’s campaign."[1] We won’t let that stop us.

Already, a GetUp member with expertise in cinema advertising has volunteered to help, and we’ve booked cinema ads right across the country to get around the TV blackout. Thanks to a great discount rate, we can actually reach even more customers of Woolworths and Coles.

Now is our chance to show the TV bosses that they can’t stop our movement spreading the truth. We we won’t let a network ban stop us from having our voices heard — and by blocking us on TV, they’ve only given us more media attention for this important campaign.

Check out the ad TV stations don’t want you to see. A $57 donation will buy a full weekend of ads in one cinema, reaching hundreds of Coles and Woolies customers.

Pokies Email Hero


Thanks for fighting back,
The GetUp Team.

[1] ‘Networks refuse to air anti-pokie ads’, Richard Willingham. The Age, May 16, 2012

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